How Does Naver Make So Much Money?

Dae-Han-Min-Gook's search engine market ploughshare by monthly mediocre users (source: Statista as of March 2022)

FAQ: Is Naver in English?

There are atomic number 102 official English versions of Naver operating theatre its properties. The only instances you might see English happening Naver are on its account signup page, Korean-English dictionary, and webtoons (i.e., online comics).

Despite this, a workaround is to use of goods and services your browser to translate pages into West Germanic language. After doing thusly, most of the Korean content gets translated, with a few minor exceptions like online shopping ads.

Naver's home page when Chrome's auto-translate is applied

SERP Layout & Features

At a glance, Naver operates more like a hepatic portal vein or directory than a unfeigned search engine, like Google.

Spell you can search for information along Naver, results are overmuch more local—comparable on Yokel! and MSN—and not comprehensively crawled from every webpage in the world. These sites, in particular, prioritize the latest trending smug high on their homepages.

Yahoo! and MSN's homepages filled with trending calm and platform properties

As you can see, hunt engines like Yahoo! and MSN are active with trending content and search options from their own platform properties.

Therewith same, let's honkytonk deeper and uncover how Naver is arranged unconscious.

Naver Homepage

Naver's search algorithm is built around the Korean language and delivers more relevant results happening a single page, including cognitive content from Naver's range of properties like Naver Café, KnowledgeIn, Naver Blog, and Naver Shopping.

Providing such a comprehensive and interactive search have has made Naver one and only the world's most engaged platforms, even though IT's targeted primarily to Korean speakers, with users averaging many than 27 minutes per visit.

Here, you can see Naver's home page jampacked with a variety of content types (images, videos, news, etc.), properties, and ad formats.

Naver's homepage interface

Naver Search Tools & SERP Layout

On the universal explore engine results page (SERP), you'll notice Naver's search tools at the round top, a section for related keywords, and another below that section with information relating to your search terminal figure.

Naver SERP: Search tools, related keywords, and related information

Naver SERP: Additive search options

Clicking the ellipsis icon on the summit-correctly of the interface (under the hunting corner) reveals additional options to filter your search, including:

Sort results by relevance
Sort results by go steady
Filter results past time range (unitary hour, single calendar month, one week, one and only month, three months, six months, combined year)

Note: Search options bequeath alter contingent your search category (e.g., view, images, news, etc.).

Naver Vertical Search Categories

Naver-closely-held properties

Naver, like Google, offers access to a wide range of entropy via its vertical search categories located at the lead of the SERP. Interestingly, the order in which these appear on both platforms varies dependant on the search condition and the users' historical search behavior.

But unlike Google, Naver provides more of a conflate of images and user-generated calm (UGS) across properties like Naver Blog and Café, suggesting it is very much culture and life-style-driven—and that Koreans prefer more than fair-and-square search results.

Eminence: As of Oct 2022, Naver removed the Website tab from its straight lookup options, though you backside silent find essential results under the worldwide search tool.

Naver Related/Recommended Searches

There are key differences between paternal searches happening Google and Naver.

Depending on the keyword, Naver either generates a tilt of correlated searches Oregon suggested keywords (or sometimes neither).
Along Naver, related searches are shown as keywords worn from an depth psychology of related keywords, content, and the user's search engrossed.

Naver SERP: Kin keywords for the search condition "weekly weather"

Naver SERP: Enate keywords for the search term "Pfizer"

Naver Trending Searches

Naver's trending search feature, which reveals common keywords in real-time, was discontinued in March 2022 as it became overly used away companies to advertise their promotions.

Naver's trending search lineament (discontinued in Adjoin 2022)

Simply with the growing demand for new communication interfaces, Naver has as an alternative been developing its separate time period feature, Naver TALK, which lets users chat with each otherwise during live streams.

Naver Adaptable SERP Features

On Naver's universal SERPs, to each one Page consists of 10 or many different vertical search results.

Try envisioning Google's first SERP featuring 30 Oregon more results ranging from images, videos, news, maps, books, scholar texts, and many; That does non still follow close to Naver's 19 different upright categories—and this is without including their featured snippets.

Naver SERP: Vertical categories

With 19 different vertical categories, Naver's SERPs are much longer and busier than Google's, which display no more 10 organic results per page. This makes diversifying your content portfolio a mustiness to appear across Naver's SERP opportunities.

In terms of SERP rankings, you can as wel see that Naver favors results from its own properties, even consolidating them subordinate the Position department (in light green above) to increase Naver-owned pic.

Naver Paid Search Ads

There are different types of A.D. formats and specifications on Naver, which you can learn more virtually from our website.

It is, however, worth noting that ads can occupy a large real estate connected Naver's SERPs, so you should familiarise yourself with the different ad formats available for the keywords you are trying to social rank for.

Naver SERP: Paid ads

Naver View Section

Naver SERP: View explore incision

Naver's View search section—which is power-driven by Naver's C-Rank and D.I.A+ algorithms—displays integrated content from Naver Blog, Café, and Wiley Post. Using signals generated by Naver's properties, these algorithms help establish the self-assurance, popularity, and reliability of UGC versus site-produced content.

And although the View section compiles results from different properties, the algorithms are uniquely altered to dis the right content to the right audiences.

Naver Post, for instance, delivers message aimed primarily at working professionals, so the algorithm reflects this by serving sprouted pages with higher credibility scores.

Naver Websites

Naver SERP: Living thing results section

Naver removed its site search serve in October 2022, but organic results—from all Naver-owned properties—are now found under the universal seek department on the first SERP.

In 2022, Naver declared an algorithm update based on the Cubic project, which promises a better matching of search intent and reason of matter nuances in titles and meta descriptions.

By considering much ranking signals, the SOLID project has made Naver's results to a greater extent relevant and better trusted.

Naver Cyclopaedia

Naver SERP: Encyclopedia results division

This fastigiate search section displays results from Naver's own cyclopaedia political program, as intimately as from Wikipedia.

KnowledgeIn

KnowledgeIn (지식iN)—Naver's Q&A platform akin to Yahoo! Answers—continues to be highly popular among Korean users, who can post questions for other users to answer operating room elicit discussions crossways a multitude of topics. Answers bathroom also represent up- or down-voted aside other users.

Naver SERP: KnowledgeIn section

Naver Algorithms & Senior Factors

Ranking Algorithm for View Search

In May 2022, Naver applied its robust new ranking algorithm to View search to give up relevant and higher quality pages to users happening its SERP. With more frequent indexation, it rear end better reflect user search purpose and lay the groundwork for applying untried ranking features quickly.

This is particularly important given the around-the-clock updates to C-Rank and D.I.A+, two algorithms first practical to Naver VIEW back in 2022 and 2022.

The ranking update includes:

Providing healed-indexed pages that reflect user look intent
Offering meta title/tags to index well-structured websites

Naver Field of study SEO: Bedroc

Robots.txt

Although not as comprehensive as Google's Search Console, Naver Search Advisor (previously Naver Webmaster Tools) is convenient for submitting non-automatic requests whenever you ask the bot's aid.

Among its functions, one of the most useful lets you produce robots.txt files—albeit at a rudimentary level—and have them checked once updated.

Naver Research Advisor: Creating a robot.txt file

Naver Sitemaps

Attributable the limitations of Abominable snowman, the name of Naver's search robot, the use of sitemaps might be even many crucial on Naver than on Google.

Note that Naver Search Advisor currently only reads XML sitemaps and supports optional tags <changefreq>, <anteriority>, and <lastmod>.

Once you have created information technology, submit your sitemap to Naver Webmaster Tools to help Naver crawl your site. Only unrivaled sitemap tin be submitted per web site.

Naver Hunt Adviser: Submit sitemaps

Monitor Your Indexation on Naver

There are two ways to deterrent your situation's indexation on Naver.

Naver Explore Advisor: It can monitor your site's crawlability and indexability over the past 3 months.

Naver Search Advisor: Number of indexable pages in the prehistorical 3 months

Naver site hunt operator: Use this to index information along Naver and find indexable pages on the universal SERP.

Naver site search operator: Identifying indexable pages

Naver Clear Graph Tags

Inside these tags is info that will show up when pages are shared connected social media.

Naver heart-to-heart graphical record tags

To emphasize how pivotal tagging is for your social pages, South Korea hierarchal second (89.3%) in the world for active friendly network insight American Samoa of January 2022.

Active social network penetration in countries and territories as of January 2022 (Source: Statista)

Naver Backlinks

You can monitor your backlink visibility on Naver Search Advisor.

Naver Search Advisor: Backlink information

Happening- & Off-Page Optimization

Elite group Media

With regards to ethnic, Naver Search Advisor currently only shows what social networks its crawler has found to be connected to your site.

But by using schema markup, you can send explicit signals to Naver from any of your social media channels, which can admit Naver Web log, Naver Café, Naver Post, StoreFarm (Naver's e-commerce), Brandstore, Naver TV, Facebook, Instagram, iTunes, Google Play Store, LinkedIn, Kakao Story, and more.

Simultaneously, you can disconnect any of them direct Naver Search Adviser.

Naver Search Advisor: Overview of social channels coupled to your web site

Naver Blog Optimization

C-Absolute Algorithm Applied on Naver Blog Search

C-Rank measures the authority and quality of blogs patc D.I.A+ analyzes the search condition to better sympathize user captive and optimize Naver's SERP. American Samoa such, blogs printed by authors with expertness in a specific topic would in theory rank higher on Naver's SERP.

Furthermore, Naver's D.I.A+ algorithm crawls each blogs' feature image and displays IT every bit a snippet along the result to improve the look and feel of its SERP.

Here's a front at Naver's top-senior blog results certainly search terms.

Naver SERP: Top-ranking blog results for search terms "unit of time living cost" (left) and "picture recommendations" (right)

Naver Web log Category Selection

Since C-Rank prioritizes results based on how fit they pit a look terminal figure, IT is far more credible for a blog specializing in a specific topic to social station higher on Naver's SERP versus unmatchable without a theme.

And while C-Social status is capable of detecting a blog's theme done unplumbed learning Army Intelligence, Naver recommends manually selecting your blog categories each time to improve the algorithm's accuracy. We also recommend using extremity settings wherever possible rather of depending your rankings alone on Naver's algorithms.

Up to now, there are 32 topics low-level four main categories that bloggers buttocks select from: